Case studies / Data Platform

A data lake and data marts for a Fortune 500 pharma analytics program

Fortune 500 pharmaceutical company, regulated commercial analytics

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The challenge

Inventory, prescriber, competitor, and regional sales data arrived from separate sources with no common standards, much of it acquired from external providers. Marketing, sales, inventory, and compliance reporting could not pause while the platform was rebuilt.

Platform flow: sources to serving

Sources Pipelines Data lake Serves ERP CRM Web Files Checked, monitored Raw Clean Ready Warehouse & BI Analytics AI

What we did

We were accountable for the target architecture and the platform build: source identification, pipelines with lineage and quality controls, an enterprise data lake, and data marts for each business area. Access control and audit were designed in from the start.

  • Oracle
  • Snowflake
  • AWS
  • Fivetran
  • Qlik
  • Amazon QuickSight
Nearly 100 sources
brought into one governed platform
98%
data quality score
25 people
delivery team at peak
4 business areas
marketing, sales, inventory, compliance

The result

Nearly 100 sources now flow into a single governed platform at a 98% data quality score, serving marketing, sales, inventory, and compliance reporting. Active reporting was never interrupted.

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